#1. Whether you value them or not the consumer now considers your website, your Facebook business page and your LinkedIn account like your modern-day office. Take pride in them, make sure they give the first impression worthy of your operation.
Tip: At the bare minimum double check your contact information on these pages. You would be surprised how many times I call a phone # I see on a client’s Facebook business page and its wrong. Imagine if I was referred to you, I Googled you, and your Facebook page pops up as a search result, I go to it and decide to call you then the phone # doesn’t work. I am not doing a research project to get that phone #, I am calling the second guy on my referral list.
#2. Your website now must be 100% mobile responsive. This means if someone views your site on a smartphone that the site reformats and resizes to fit on the phone.
Tip: 47% of all internet views come from smartphones now. If your site doesn’t resize and you need to use your fingers to manually resize it, then you need a new website immediately.
3. Your social media presence needs to look active. Check out your Facebook business wall. When was the last post? I hope it wasn’t March of 2017! Imagine if I was a consumer looking at that, to me that projects a company that “starts something but doesn’t finish it.”
Tip: Start posting simple articles and tips relevant to what you specialize in. Just post one or two a week. It may not get you a million leads, but it will look professional and if a potential referral checks it out, they will feel impressed with what they see, not skeptical.
Summary: I hear it day in and day out. “I don’t use my website, I don’t use Facebook, they don’t matter to me!” The problem is the consumer doesn’t care. If you have these sites, they are very find-able on Google and people are seeing them and they are holding you accountable for how they look.
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